Making your web pages search friendly


The title and meta description are important because they both are used by the search engine to generate the actual search result for the specific page. The title is used to generate the first line shown; the meta description is used to generate the few short sentences that follow.

Title

Meta description

The title and meta description are important because they both are used by the search engine to generate the actual search result for the specific page.

The title is used to generate the first line shown; the meta description is used to generate the few short sentences that follow.

As an example the following page

Title

Is building blocks

Meta Description

The description which appears in google search engine

For a page about fruits and vegetables, you will want to make sure that the phrase “fruits and vegetables” is in both the title and meta description. A good title would be “Blake Produce – Fresh Fruits and Vegetables.” This describes what the page is about and highlights your company name.

A good Meta description is usually two short sentences. It should also reinforce the title by using the keyword or phrase again. A good description would be: “Blake’s Produce delivers organic fresh fruit & veg to your home, as often as you need it. Order your customizable box online.

A title should be short and sweet; a description should match what the page is about.

 Content marketing.

Links to your site are great, as long as they are legitimate links from good websites.
So how can you get more of these good links? The best way is to create great content on your own site. Then, others may link to you because they think their audience should see your content. You can also encourage others to write about you, and share links to your website. In the SEO industry, this is called content marketing.

Social media

Search engines will crawl any page they can access, including social media sites. However, they generally do not place special significance on your popularity within a social media site. For example, you will not get more credit for having more “likes” or “followers.”
However, using social media is still a great way to reach a bigger audience. It promotes your site—and your business—because it helps, people discover your content and encourages them to interact with you. 

Advertisements

SEO International targeting


Target your search results to a specific country

Generic top-level domains (gTLDs) such as .com or .org

Domains that are not associated with specific locations. If your site has a generic top-level domain such as .com, .org, and wants to target users in a particular geographic location, you should set a country target.

 Country-coded top-level domain (ccTLDs)
(such as .ie or .fr)

It is already associated with a geographic region (in this example, Ireland or France). If you use a country-coded domain, you will not be able to specify a geographic location. You can specify a target country in the International Targeting report.

How do we determine location without Search Console?

If no information is entered in Search Console, Google relies largely on the site’s country domain (such as .ca, .de). If you use an international domain (.com, .org, .eu), we will rely on several signals, including IP address, location information on the page, links to the page, and any relevant information from Google My Business. If you change hosting provider for a country domain, there should be no impact. If you change the hosting provider of an international domain to a provider in another country, we recommend using Search Console to tell us which country your site should be associated with.

it is all here

https://support.google.com/webmasters/answer/62399?hl=en

How to do it?

Open google web masters tools

https://www.google.com/webmasters/tools

Add your property (your web site) the press the web site

Go under search traffic

Here you can see the country and language used

Choose the target users