The title and meta description are important because they both are used by the search engine to generate the actual search result for the specific page. The title is used to generate the first line shown; the meta description is used to generate the few short sentences that follow.

Title

Meta description

The title and meta description are important because they both are used by the search engine to generate the actual search result for the specific page.

The title is used to generate the first line shown; the meta description is used to generate the few short sentences that follow.

As an example the following page

Title

Is building blocks

Meta Description

The description which appears in google search engine

For a page about fruits and vegetables, you will want to make sure that the phrase “fruits and vegetables” is in both the title and meta description. A good title would be “Blake Produce – Fresh Fruits and Vegetables.” This describes what the page is about and highlights your company name.

A good Meta description is usually two short sentences. It should also reinforce the title by using the keyword or phrase again. A good description would be: “Blake’s Produce delivers organic fresh fruit & veg to your home, as often as you need it. Order your customizable box online.

A title should be short and sweet; a description should match what the page is about.

 Content marketing.

Links to your site are great, as long as they are legitimate links from good websites.
So how can you get more of these good links? The best way is to create great content on your own site. Then, others may link to you because they think their audience should see your content. You can also encourage others to write about you, and share links to your website. In the SEO industry, this is called content marketing.

Social media

Search engines will crawl any page they can access, including social media sites. However, they generally do not place special significance on your popularity within a social media site. For example, you will not get more credit for having more “likes” or “followers.”
However, using social media is still a great way to reach a bigger audience. It promotes your site—and your business—because it helps, people discover your content and encourages them to interact with you.